Caddick Developments – Engaging Local Stakeholders To Promote Development
Caddick Developments, Cross Point Wakefield
Date of work:
Lexington was asked by Caddick Developments to support the preparation of a hybrid planning application for 1.9 million sq ft of industrial floor space on land at Trinity Farm in Knottingley, Wakefield. TK Maxx relocated to the site in an expansion programme, adding a time pressure element to the development. Lexington was appointed to run a comprehensive engagement strategy with key political figures, followed by a public consultation on the plans.
In the first instance, Lexington sought to engage with local political stakeholders to convey its vision for the development and, as such, meetings were arranged with key members of Wakefield Council. The site was allocated by the Council for employment use, but its proximity to a handful of residential properties had prompted a number of local objections and thus Lexington sought to establish the political consensus ahead of wider public engagement.
Following this initial political engagement, a consultation was undertaken, with a public exhibition advertised through the local press. This event gave residents the opportunity to view Caddick Development’s plans for Cross Point and provide comment on the development scheme, giving the team the chance to respond to any queries or technical concerns, especially from those who live in close proximity to the site. This exercise helped to mitigate any growing opposition and provided the opportunity for local people to speak one-on-one with the development team.
Stakeholder and community relations were successfully managed, effectively reducing the opposition to the development of the site and helping to ease what was previously a contentious application through the planning process. The public exhibition provided a further chance for Caddick Developments to engage with members of the local community and seek their opinions on the proposals, with 67% of respondents demonstrating support for the scheme. The application ultimately achieved planning consent at Planning Committee.