We were approached by EuropaBio to help them address the relative weakness of pro-GM voices on social media.

Using the upcoming ‘European Biotech Week’ as a hook, we created the #mybiotech campaign. This focused on finding and encouraging pro-GM voices to enter the debateonline.

Over 51,000 people were reached via Twitter and 165 different Twitter accounts joined the campaign, providing a new base for future engagement in support of GM.