Client Name:

The Tablet

Date of work: 

2015

Brief/Issue:

Lexington was asked to develop and implement a communications programme to mark the 175th anniversary of the Catholic journal The Tablet throughout 2015. The aim of the PR activity was to raise the publication’s profile and increase interest in a year-long programme of events, including lectures, a literary festival, concerts and a commemorative mass.

Lexcomm Approach:

Lexington drew up a media plan to match the events programme, liaising with the organisations involved to ensure a coherent approach. To support this, Lexington devised a media contact programme, going out to key journalists with information about the anniversary early on in the year and ensuring the date was in media planner diaries. The anniversary year was announced by Media Guardian with sustained coverage over the following months, including placing stories based on resources from the journal’s archives.

The ongoing media programme included a launch of a ‘Top 100 Catholics’ list, which Lexington also supported on developing. This was sold in widely across the media, with publications targeted based on relevant figures in the top ten, and coverage was secured across national, regional and trade press. Lexington also undertook a publicity campaign around the anniversary Catholic literary festival, securing a triple page spread in the Saturday Times by coordinating a series of interviews with those involved. To mark the anniversary itself Lexington worked with Radio 4 and local BBC radio to secure prime-time slots featuring present and former editors.

Following the anniversary, Lexington arranged and coordinated a debate on freedom of speech, with panellists including former Foreign Secretary Jack Straw. The debate was well attended by members of the public and press.

Outcomes:

Lexington achieved widespread coverage across the anniversary in national, international, regional and sector press.