Team Margot – Political Engagement for Bone Marrow Donation
Date of work:
Team Margot is a new charity which campaigns for donors to join the stem cell and bone marrow registers, particularly those of mixed ethnicity. Team Margot set Lexington the challenge of raising their public profile amongst Westminster, Whitehall and media audiences.
Lexington produced a political engagement strategy where Team Margot met with a number of influential backbench MPs, relevant All Party Parliamentary Committee chairs and Whitehall officials, with Lexington providing tailored briefing prior to each meeting. A number of these MPs committed to raising the awareness of Team Margot’s cause within Westminster, tabling relevant parliamentary questions and writing to Ministers on the charity’s behalf to highlight the importance of the campaign. To increase awareness of the campaign Lexington drafted press materials and advised Team Margot to create a photo opportunity for MPs so they could use this on social media and in their local press.