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MEDIA NEWS

Radio reaches Beyond the Bubble

Commercial radio stations reach 36 million listeners – more than 2.5 million more than the total number of listeners on all BBC radio services, according to the Commercial Radio: Beyond the Bubble report published last week. In particular, the research found that commercial radio is reaching the group of 12 million ‘outsiders’, who are less politically engaged and often overlooked by those in the traditional political bubble, but who have come to rely on bulletins from commercial broadcasters for their news updates. This may be a missed opportunity, according to the report’s authors, as ‘outsiders’ are politically engaged when it comes to polling day – eight out of 10 said they voted at the last general election compared to the average level of voter turnout 67%. The research also found that:

  • 80% of listeners found radio a reliable source for regular updates
  • 72% realised how they relied on radio to provide news relevant about the area they live in
  • 74% relied on radio to provide vital national news
  • By contrast, 50% avoided social media as its information was seen as inaccurate or misleading.

Netflix as a public service broadcaster?

Digital streaming platforms such as Netflix could be brought in to provide public service content alongside traditional broadcasters, according to Ofcom, who this week warned a ‘blizzard of change and innovation’ had left the likes of the BBC and ITV struggling to retain audiences. Ofcom said laws and regulation must be overhauled to protect public service broadcasting, which was at a ‘critical juncture’, while ‘vital’ areas such as news should be safeguarded. The regulator said the rules around public service broadcasting largely date from when the internet was still in its infancy – and they remain focused on traditional broadcasting. Audiences are increasingly turning away from terrestrial channels such as the BBC, ITV, STV, Channel 4, and Channel 5 in favour of global streaming and online services. Last year, only 38% of 16- to 34-year-olds’ viewing habits were made up of traditional broadcast content. That figure rose to 67% among all adults.

In a review of public service broadcasting published last week, Ofcom said new providers could help also deliver public-service media in future. This new content could focus on specific groups of people or types of programmes, with digital streaming services tapped for different skills, expertise and online experience. Amazon’s Prime Video, Apple TV, Now TV and Netflix are among the new providers attracting millions of subscribers, often with big-budget productions that reach a global audience.

News websites – who’s up and who’s down

UK national news brand websites have seen ‘incredibly strong growth’ from last year, with claims this reflects the ‘value placed in trusted’ sources during the COVID-19 pandemic. The latest Pamco data shows that 3m more people were using national news websites every day in September compared to the same time last year – a total of 21.5m. The total digital news sector, encompassing nationals and regionals, grew by 30% year-on-year to 32m daily readers.

The Sun remains the biggest national newsbrand online with a total of 39.6m readers (excluding duplicates). The biggest growth across the summer (between June and September) was seen by The Herald (up 32%) and The Times (20%). But the Independent lost a third of its readership while the Guardian and Daily Star were each down by a fifth from June.

Elsewhere, Dan McCrum of the Financial Times has been named the British Journalism Awards Journalist of the Year for his investigation into German payments company Wirecard, which exposed a multi-billion-euro fraud. The FT was named News Provider of the Year for a record third time. Scoop of the Year was jointly awarded to the Guardian’s Matthew Weaver and the Daily Mirror’s Pippa Crerar and Jeremy Armstrong for revelations that former top political aide Dominic Cummings broke lockdown rules.

TWEET OF THE WEEK

LAUNCH OF THE WEEK

Channel 4 News has launched The Fourcast, a twice-weekly podcast series examining the major stories dominating the news agenda. Channel 4 News’  correspondents, producers and presenters will share their own experiences, people they meet and stories they uncover, as well as their ‘Fourcast’ on what is to come. Each 15-20 minute episode is hosted by digital reporter Kiran Moodley and the series producer is Georgia Graham. The podcast will publish twice weekly until the New Year, when the team intend to increase this to three or four shows per week, before eventually becoming daily.

MEDIA MOVES

Abigail Beall has been appointed Science & Technology Editor at The Conversation.

Lizzy Burden is joining Bloomberg covering the economy.

Alex Shipman has been appointed as a News Reporter at The Daily Express.

 

If your organisation needs communications advice, or you would like more information about how Lexington’s team of media experts can support you, please contact: 
patrick.foster@lexcomm.co.uk 

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