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Welcome to Lexington’s weekly round-up of media news and the latest moves in journalism.

MEDIA NEWS

Kuenssberg-mania

BBC political editor Laura Kuenssberg will take viewers behind-the-scenes for a second time, covering Boris Johnson’s leadership and the general election.

Early reports suggest the Brexitcast host’s documentary could air next month, under the headline: Inside Brexit: The Battle Continues. This follows the BBC/ Vice prequel: The Brexit Storm: Laura Kuenssberg’s Inside Story, which followed the journalist over nine months earlier this year as she reported on “the twists and turns of the past few chaotic months”. The BBC said the programme will reveal “frank and insightful moments” from the politicians involved in the divisive drama.

Give Sky a Buzz

Sky News is teaming up with Buzzfeed UK for its election night coverage to expand its audience to reach younger viewers.

The broadcaster said the move comes since the campaign is “increasingly being fought out on social media and digital media battlegrounds”.

On election night this will include the Election Social programme hosted by Goodall with Sky News technology correspondent Rowland Manthorpe and a “contributing presence” from a member of the Buzzfeed UK political team, to be confirmed.

Hey Big Spender

In a bid to target young voters via the Snapchat social network site, it was revealed this week that Labour is spending five times more than Tories on ads.

Corbyn’s party have spent an eye-watering £15,000 on two ads: the first reading “Time for real change: Vote Labour”, and the second: “Only Labour will give people the final say on Brexit.” By comparison, The Conservatives have spent just £3000 on their “Get Brexit Done” campaign, hoping to target the platform’s under 30 audience.

This election marks the first UK election since Snapchat started publishing all political adverts posted to its platform. Labour’s spend has bought almost 13m video views, while the Conservatives have had more than 2m. That means the parties spent around £1.20 for 1,000 views of their video adverts.

Fact-checking the Fact-Checkers

Twitter has issued a warning to the Conservative Party after their CCHQ Press account temporarily rebranded as an independent fact checking service during the ITV Leaders Debate on Tuesday. The Tories came under fire for rebranding one of their official Twitter accounts to “factcheckUK”, dropping the Tory logo and only suggesting in small print that it was still a political account. The account then proceeded to publish a score of tweets prefixed with the word “FACT” and retweeting favourable messages from Conservative Cabinet ministers to support it.

Twitter warned that a repeat of the incident would result in “decisive corrective action”.

By Wednesday morning a number of celebrities, including Black Mirror creator Charlie Brooker, re-branded their verified accounts to mimic the Conservative Party press office. Emily Maitlis described the move as “dystopian.”

Senior Tory party figures, including Dominic Raab and James Cleverly, defended the ploy, claiming it was part of their “instant rebuttal” mechanism to challenge “nonsense” claims made during the televised debate between party leaders.

TWEET OF THE WEEK

 

 

MEDIA MOVES

 

Jill Treanor is to join The Sunday Times as City Editor in January

Phoebe Weston has joined The Guardian as a Biodiversity Reporter, focusing on nature, wildlife & climate change. She was previously a Science Correspondent at The Independent.

Katherine Denham is to join The Times / The Sunday Times Money desk as a Money Reporter on Monday 16th December. She is currently Features Writer at City A.M. covering personal finance and trading and her last day will be Friday 13th December. Her replacement will be announced in due course.

Maria Cramer will soon be starting a new role as Breaking News Reporter at The New York Times.

Alexander Brown has now started his new role as a Political Correspondent at The Sun. He was previously a Lobby Reporter at the Daily Star.

Lucia Adams has now started as Managing Editor of The i. She was previously Deputy Head of Digital of The Times.

Bryony MacKenzie is now Digital Editor at the BBC. She was previously a Senior Digital Producer with the BBC, and has also previously served as Education Correspondent.

Simon Angear has been appointed Editor of Business Leader magazine. He previously worked in the charity sector, and also wrote for titles across the South West and Midlands.

 

 

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