Media News and Media Moves – September 23rd 2019
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ITV has launched The Rundown, a daily programme broadcast on Instagram and other social media platforms targeted at teenagers. Episodes will go live at 3.45pm to coincide with the end of the school day and will cover the ‘most important international, UK and regional stories of the day’ without trivialising content. The broadcaster announced the new show after consulting 14 to 17 year olds about their news consumption and found that it was important to avoid simplifying content. It comes after Channel 4 launched a weekly Facebook programme and the Guardian has been chasing younger viewers through Instagram.
This weekend’s edition of The Economist is dedicated to covering the climate emergency. Every section of the magazine will include an article on the climate, alongside the cover image, lead article and briefing section. The Economist Group plans to track audience reach and engagement with the special edition to measure its success – check back for an update on how it fared.
Likewise, TIME has also dedicated its most recent edition to covering the climate. 2050: The Fight for Earth includes a foreword from editor in chief Edward Felsenthal in which he explains: ‘Human nature, like journalism, is deadline-oriented. Our intent with this issue…is to send a clear message: we need to act fast, and we can.’
And they say three’s a trend…
The Financial Times has this week launched The New Agenda, a platform that aims to encourage business to ‘make a profit’ but ‘serve a purpose too’. The campaign banner, Capitalism: Time for a Reset, will be used by the FT in upcoming events, partnerships and sponsorship deals. One of the first pieces published as part of the campaign is a guide for investors wishing to help tackle climate change. The FT plans to remove its paywall for the new articles for 24 hours from tomorrow, 24th September, to capture a wide audience.
Room for improvement
TV employees are twice as likely (14%) to have gone to an independent or fee-paying school than the general population (7%) according to Ofcom’s third Diversity and Equal Opportunities in Television report. The report, which covers the five main broadcasters within the regulator’s remit, found that diversity initiatives are being monitored with varying degrees of thoroughness and consistency. Employees from BAME backgrounds represent 13% of the industry, slightly above the UK labour market population (12%). However, Ofcom emphasised that this is far beneath the equivalent figures for the major UK cities such as London and Leeds, where the majority of the main five broadcasters’ head offices are based. The proportion of employees who self-define as disabled remains the same as last year at 6% – compared to almost one fifth (18%) the UK labour market average. Women make up almost half (45%) of the UK TV employees, down from 47% three years ago. There has, however, been a slight increase since last year in the proportion of women occupying senior management roles – from 41% to 42%.
Shadow Chancellor John McDonnell announced that a Labour government would proceed with a ‘Leveson part two’ inquiry if elected. Speaking at a Labour Conference fringe event, The Media War on Labour…and How to Defeat It, he said that the Party will not ‘take s**t’ from the media during a general election campaign and claimed to have read articles that tell ‘lie after lie after lie’.
Shadow Home Secretary Diane Abbott said at the same event that former BBC Question Time host David Dimbleby ‘was fairer’ that current host Fiona Bruce. Labour lodged a complaint against the BBC after Abbott alleged she was treated unfairly on the programme in January.
Culture Secretary Nicky Morgan MP used her keynote speech at the Royal Television Society conference last week to call for women’s sporting events to be kept free-to-air as their male equivalents. Morgan announced that she had written to the TV rights holders to ask that female sporting competitions are placed on the listed events register believing that ‘this would be an important step in giving female sporting talent the coverage they deserve’.
INTERVIEW OF THE WEEK
How the @Daily_Express and @guardian are dominating UK search traffic for Brexit. (Interview with Express Online chief Geoff Marsh around its Brexit ‘obsession’ and online strategy). https://t.co/JD2bv0L1qg
— Ian Burrell (@iburrell) September 20, 2019
Labour staffer and polling expert Greg Cook has joined Lexington Communications.
Julian Harris is leaving City AM to join The Daily Telegraph as associate business editor.
Patrick Lane is now digital editor at The Economist.
Victoria Spratt has been appointed housing correspondent at the i paper.
Amy Jones has joined The Daily Telegraph as a political correspondent.
Katherine Hignett is now a reporter at the Health Service Journal.
Aaron Brown has been appointed deputy technology editor at the Daily Express.