Media News and Media Moves – September 30th 2019
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Take it somewhere else
The Financial Times has been forced to close a Whatsapp group that was started last year to share free news with participants, due to a change in policy at the messaging site. The initiative, hailed as a ‘huge success’, had tripled its audience in a year and drove ‘high volumes of traffic’ to the FT’s website. A spokesperson at the paper commented: ‘We would have continued this engagement initiative but Facebook [Whatapp’s owner] has changed its policy and no longer allows publishers to use editorially-driven strategies to reach large audiences on Whatsapp.’ Whatsapp’s website highlights that it is a ‘private messaging platform’. It remains to be seen how other newspapers, such as The Telegraph, that have begun using Whatsapp to distribute news will be affected.
Not another one!
The Evening Standard joins the Guardian, The Telegraph, and BBC Radio 4’s Today as the latest news outlet to launch a daily news podcast. The Leader, a fifteen minute programme released daily at 4pm, promises ‘exclusive insights and analysis from one of the most trusted newsrooms in the UK’ to ‘set the evening’s agenda’. David Marsland will host the show, joined by the paper’s journalists ‘to tell the stories behind the headlines’ with extracts from the day’s leader column. It will run for a three-month trial period as producers hope to set themselves apart in what is already a crowded market.
Out with the old
Publisher DC Thomson has launched Platinum, a magazine aimed at women over 55 ‘who believe in making the most of every day’, to ‘fill a gap in the women’s market that has existed for some time’. Platinum, available in print and online, promises to ‘share the health obsession of this demographic’ and ‘tackle the issues they need to know with passion and authority’.
The launch comes as Marie Claire announced that the November issue will be the final physical version as the magazine moves to digital-only in an act of ‘future-proofing’. After more than 30 years in print, publisher TI Media said that the decision reflects the ‘changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles’. Despite a falling print circulation, Marie Claire maintains a strong online presence with two million monthly users.
COMMENT OF THE WEEK
Final editions: no local news is bad news@TimAdamsWrites on why we must resist the decline of regional news.
— The Observer (@ObserverUK) September 29, 2019
ARTICLE OF THE WEEK
"Serial changed everything… By the time it got into series two, the advertising space sold out in a day for sums that went into the millions"https://t.co/SOTGrJd3KE
— BBC Business (@BBCBusiness) September 27, 2019
Matt Risley has been appointed head of Channel 4’s Digital Content Unit, based in Leeds.
Paul Kelso is now a business correspondent at Sky News, he was previously health correspondent for the broadcaster.
Richard Frediani has been appointed BBC Breakfast editor.
Shaun Lintern is joining the Independent as a health correspondent.
Natasha Clark is now digital political editor at The Sun.
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