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Welcome to Lexington’s weekly round-up of media news and the latest moves in journalism.

Media News

Read all about it

The Sun is now the most read news brand, with a monthly reach of more than 33 million readers, new data shows. The Publishers Audience Measurement Company released full figures for the first time since replacing the National Readership Survey. The figures showed the Sun dominated overall, although the Daily Mail and Mail on Sunday were close behind with a monthly reach of just over 31 million readers. The Daily Mail also led when it came to readers who use tablets to digest the news, while the Guardian was top when it came to desktop. In print, the Metro came out first, while The National had the highest reach out of the paid-for newspapers. For full results, read here.

Opinions please

You might have noticed something a little different when reading the Financial Times’ comment pages last week. The team have not only rebranded the page ‘Opinion’ but have also stopped letters starting with ‘Sir’. In the paper, they explained: ‘This makes the newspaper consistent with our website.’ Sebastian Payne, the FT’s digital opinion editor, tweeted the news alongside #smashthepatriarchy.

Want to be published?

If you are inspired to put pen to paper, there are also new guidelines for writing comment for the FT, with editors explaining they are keen for pieces that ‘highlight unexpected places, explore new ideas and illuminate diverse points of view’. The editors add they want ‘punchy, readable articles’ and have a ‘soft spot for writers who demolish conventional wisdom’. Read the full guidelines here.

No polls

An official style guide has told journalists they should not write stories solely based on polling results. In a bid to encourage more responsible reporting, news agency Associated Press, which operates in more than 100 countries, said poll results around elections should ‘never be the lead, headline or single subject of any story’. It comes after the polls got it wrong in the 2016 US presidential election and the EU referendum. In a blog, Emily Swanson, AP polling editor, said the move ‘maintains our commitment to high-quality polling while also taking into account the changing nature of polling and the latest research on poll methods’. It came as the Lords Select Committee on Political Polling and Digital Media called for a tighter oversight of opinion polling, arguing that, in the wake of a series of failures, ‘otherwise the case for banning polling in the run-up to elections… will become stronger’.

Local news

The BBC is to launch one of its live evening news programmes as two separate editions to ensure it effectively targets residents in both the east and west of a region. BBC Look East will broadcast two programmes simultaneously from next week, with one targeting viewers across Cambridgeshire, Northamptonshire and Bedfordshire, and the other designed for residents in Norfolk, Suffolk and Essex. It comes after Tony Hall, the corporation’s Director General, said the BBC needed to get closer to its regional audiences. David Holdsworth, Controller for BBC English regions, said the company made the decision to deliver the ‘most relevant, important news’ to viewers. Read more on Hold the Front Page.

Green light in Scotland

The BBC has also received the green light to launch a television channel in Scotland. The Guardian reported that the BBC’s proposals have been given provisional approval by Ofcom, which is expected to announce a final decision over the summer. The move, which has reportedly been criticised by some Scottish newspapers who are concerned about competition, will include plans to hire up to 80 additional journalists.

Comment of the Week

Media Moves

Lotte Jeffs, the former deputy editor of ELLE magazine, now has a slot in the Evening Standard’s Monday Notebook column. She will be writing about fashion, the arts, LGBT parenting and her career.

Holly Williams, the deputy city editor at Press Association, will now lead on executive interviews for the City desk and is looking for chief executives from FTSE and large private companies to interview.

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