Media News and Media Moves – April 30th 2018
Welcome to Lexington’s weekly round-up of media news and the latest moves in journalism.
Breadth and depth
Local and regional newspapers are turning to regional breadth or local depth in a bid to combat the rise of digital, a new report has found. Experts at the Reuters Institute for the Study of Journalism interviewed journalists at local and regional publications in four European countries, including the UK, and found that some newsrooms were diversifying business models instead of cutting costs. Regional breadth typically goes hand-in-hand with a paid content model, while publications offering local depth are being funded by the community, including advertisers and readers, it found. The report’s authors said: ‘The approaches… involve investment in developing new digital offerings and ways of engaging local communities that are not solely focused on extracting short-term operation profits from a declining print business.’
The Telegraph has launched another new section. Telegraph Refresh is the brand’s ‘new policy discussion forum, aimed at reinvigorating political debate in the UK’. On Facebook, the forum promises to be apolitical, encouraging contributions from all sides that lead to debate. Policy pieces are going to be commissioned from ‘some of the brightest free-market minds in British politics and policy’ and should be aimed at the issues that young people care about. Writers so far include Liz Truss, ASI’s Matt Kilcoyne and Sophie Jarvis, of the Entrepreneurs Network (TEN).
All about mobiles
Ofcom‘s latest report into adult media use was released last week, with it concluding that internet use is becoming more mobile. In its summary, the report states that ‘more people are going online on their smartphones and accessing the internet in locations other than work and home’, with YouTube and social media ‘increasingly being used as sources of news and information’. A third of people surveyed did say, however, they would like to cut down the amount of time they spend online, while the report also showed that some people are struggling to think critically about their internet use. For the whole report, see here.
Vanity Fair’s online content has been moved behind a paywall, with readers now only allowed to access four articles for free per month before they need a paid subscription. US editor Radhika Jones told readers the move had been ‘long in the making’ and was ‘driven by our desire to build our loyal digital audience into a true community’, with subscriptions allowing the publication to expand into new areas and invest in its journalism.
The Book of Man
A new lifestyle website for men has been launched by former Shortlist editor Martin Robinson. Robinson, who left Shortlist in 2016, hopes The Book of Man will act as a ‘support network’ for men, with the core reader in their early 30s. Speaking to Press Gazette, he said he came up with the idea after leaving the media industry and realising there was very little support for men. ‘I realised that I knew nothing about looking after my children or doing stuff around the house and there was no advice out there for men,’ he added.
End of The Debrief?
The Debrief could be set to cease publication four years after being set up by Bauer Media to target influential, 20-something women. In a statement, the team thanked readers but said they could not see a ‘viable future’ for the brand, despite winning a number of awards. If the proposal goes ahead, many journalists from the brand are expected to continue writing at Grazia.
Conversation of the Week
— Ryan Broderick (@broderick) April 25, 2018
Claire Phipps is now the Digital Editor at The Guardian, having moved from her position as Senior Live Blogger.
Paul Webster is now Editor of The Observer. He was appointed in January after succeeding John Mulholland, who is taking up a new role as editor of the Guardian US. Speaking at the time of the announcement, editor-in-chief Katharine Viner said his ‘experience, judgment and understanding’ would make him a ‘superb editor’.
If your organisation needs communications advice, or you would like more information about how Lexington’s team of media experts can support you, please contact firstname.lastname@example.org.
To get our media round-up in your inbox every Monday, please email email@example.com.