Media News and Media Moves – May 14th 2018
Welcome to Lexington’s weekly round-up of media news and the latest moves in journalism.
Google News is to use artificial intelligence to make the service more personal to each user. Techniques will be used to analyse articles being published online in real-time before it is organised into ‘storylines’. In a blog post, Google’s Trystan Upstill, who leads on the company’s news products, explains that the development was inspired as ‘it can feel impossible to keep up with the hundreds of thousands of tweets, tens of thousands of pages, and hundreds of hours of video that come online every single minute’. He adds that the new product will ‘make it easier to keep up and make sense of it all’, including new and diverse voices.
The Daily Telegraph has expanded its weekly Stella magazine to include a Stella Daily newsletter aimed at ‘stylish, smart and savvy women’. The newsletter will be available to registered users, arriving in their inbox on Monday to Friday at 12 noon ‘for a shopping fix’. There will also be a weekend edition at 8am. The newsletter will include first-person features and articles on fashion and beauty, as well as celebrity exclusives. Content on shopping, food, books, travel and interiors will also be included.
The Telegraph isn’t the only publication focusing its attention on lifestyle content. City A.M. has launched a new magazine, which will be published six times a year, replacing the current Bespoke, Living and Travel magazines. City A.M. The Magazine launches this month.
In other newsletter news, the head of audience development at The Times has spoken about using email newsletters as a key part of converting subscribers and retaining them. Newsletters are increasingly becoming an attractive proposition for business’s looking to raise their profile, with daily round-ups of stories pushing readers towards articles and specialist newsletters offering extra content. Ben Whitelaw told Digiday that the publication’s daily Best of Times newsletter has around two million subscribers. The Times has another 20 newsletters for paying subscribers, as well as four – on topics like football and food and drink – available to non-paying but registered users. ‘Newsletters are a useful lever to pull to engage and remind people who don’t come back as frequently,’ he added.
Press standards review
Culture Secretary, Matt Hancock, has revealed that the Government will carry out a UK-wide review of press standards on data protection for the first time. The clause, which was added to the Data Protection Bill in the House of Commons last week, will require the Information Commissioner to carry out a statutory review of media compliance with the new law within the next four years.
Trinity Mirror rebrand
Trinity Mirror, the UK’s largest regional publisher who recently took over Express Newspapers in March, has formally rebranded to Reach. The plan to rebrand was announced two months ago and received 99.87 per cent approval from the group shareholders at their annual meeting last week. Chief Executive, Simon Fox, said: ‘The Reach name says a lot about who we are. Through our content we reach millions of people every day, and we reach hearts and minds across the cities and communities that we serve.’
Conversation of the Week
— The Drum (@TheDrum) May 13, 2018
Jane Hamilton returns to The Sun to lead editorial content for its Sunemployment section, in this role she will write the weekly jobs, training and careers page.
If your organisation needs communications advice, or you would like more information about how Lexington’s team of media experts can support you, please contact email@example.com.
To get our media round-up in your inbox every Monday, please email firstname.lastname@example.org.