Digital and social

In a world where there is information overload, we make sure our clients messages cut through, at the right time, reaching the right people, through the right channels. Whether that’s a large multinational corporation trying to reach MPs or a tech start-up looking to make waves – we help our clients realise their vision and shape the narrative.

At Lexington, we use both data and our years of experience to understand our audiences, analyse our competitors and pull together strategies that drive action. Gone are the days where communications or campaigns can live online or offline alone, there is a need to ensure we’re reaching our audiences with messages when they are most likely to be receptive and designed to make them want to act.

With a rich history in traditional communications, our integrated digital and design team gets under the skin of client challenges by combining data from digital tools to map the most important stakeholder conversations, identify messages that resonate and investigate recent audience trends. This approach allows us to assess and analyse where we are in order to shape creative strategies that take us where we want to go.

While we can create desired outputs such as compelling social media campaigns involving the most relevant influencers or infographics that bring data to life, we also ensure we deliver long term outcomes such as strategic counsel that protects reputations, in-house training to ensure we’re taking everyone on our journey and brand-building paid campaigns targeting hard-to-reach audiences.

Whether we’re creating an integrated campaign with digital at the heart of it, or using digital tools to understand our audience to create offline strategies - our integrated digital and design team doesn’t wait for the line in the brief that says “digital”, “social”, we just get on with it.

ASSOCIATED SERVICES:

• Social strategy

• Content creation

• Paid social

• Influencer marketing

• Website development

CONTACT:

To find out how you can shape the digital and design landscape of tomorrow, please contact Tinni Guha Roy, Head of Digital and Design at tinni.guharoy@lexcomm.co.uk