Case study

Finance Isle of Man

Integrated Campaigning

As part of Lexington’s work with Finance Isle of Man, we supported the PR of their Insurtech Accelerator Program. This 14-week program saw 7 startups take place in the accelerator program to collaborate with the financial services sector on the Island and work with established mentoring businesses. Our strategic communications and PR efforts positioned the Isle of Man as a leading hub for fintech and Insurtech innovation.

The campaign generated extensive media engagement, securing high-profile coverage in key industry publications and unprecedented press attendance at the program’s events.

Key Achievements:

✔ Secured extensive media coverage

Generated 34 pieces of trade coverage in top insurance and fintech publications, including key targets specified by the client, with an estimated reach of over 1 million.

✔ Attracted record media attendance

Secured and managed five press visits, securing 12+ interviews each with our clients and other key spokespeople. The program’s ‘Demo Day’ finale hosted four journalists, marking a record-breaking level of media interest for the client.

✔ Strengthened the Isle of Man’s reputation as an Insurtech Hub

Successfully positioned the accelerator program as a catalyst for fintech innovation, enhancing the Island’s visibility in the financial services sector.