Data and Insights

Whether it’s managing your reputation, understanding a key stakeholder audience or the effectiveness of your communications channels, our insights identify risks and opportunities to help inform clients’ decision-making.

We combine exceptional political judgment and deep policy knowledge with cutting-edge audience, digital and media research that helps our clients make critical business decisions that are based on facts, not assumptions.

Our team uses the latest and most reliable data sources to build the strongest evidence into our thinking as an agency, and by upskilling our consultants on a range of digital research tools our consultants develop an added data-driven layer to their understanding of their clients’ work.

Our approach to data and insights is based on market-leading frameworks such as AMEC and OASIS to ensure we align with the best-in-class approaches across a range of sectors.

This allows us to prove and disprove existing knowledge and assumptions, and build plans, concepts and activities that we know will cut through on any given channel and with any audience.

We provide the following off-the-shelf solutions for our clients:

• Audience “Bullseye”

• “Whitespace” Landscapes

• Digital and Social Media Channel Insights

• Risk Mapping

• Partnership Reviews

• Voice of Stakeholders media ideas

• Campaign and Outreach Measurement

ASSOCIATED SERVICES:

• Strategic communications

• Public Affairs

• Trade and regulation

• Digital and design

• Responsible business

CONTACT:

To find out how you can shape the landscape of tomorrow using Data and Insights, please contact Vinay Chhana, Head of Data & Insights, at vinay.chhana@lexcomm.co.uk.